Kind Travel with Andrew Purvis

Andrew Purvis, Deputy Travel Editor at The Telegraph, and his family travelled on holiday to São Tomé and Príncipe with us last summer and found out what it’s like to be a kind traveller…

‘I’ve recently returned from Príncipe, the neighboring island of São Tomé in the Gulf of Guinea, and there’s a new idea forming in my head: kind travel. As a journalist, my job is to evaluate holidays objectively in terms of service, facilities and value for money, and in Príncipe I found myself doing just that. In one hotel the shower tray leaked, flooding the bedroom. At breakfast, the waiter failed to ask if I wanted coffee and had to be reminded each day. A minibar leaflet trumpeted the various blends of Nespresso available, but in reality there was one. I tutted and harrumphed and made notes about poor service.

Sao Tome and Principe Holidays - Bom Bom Island Eco Lodge

Then, as I bothered to get to know the local managers, receptionists, waiters, guides and drivers, a picture began to form of just how young tourism is on the island. Two of the hotels I stayed at were a year old or less, and it’s true to say that the newly trained staff had not heard of a shower tray, let alone a Nespresso machine, until a few months ago. Nor did they speak a word of English. One manager told me how the names of everyday utensils – knife, fork, spoon, glass – had been written in English on adhesive labels attached to those objects, so Portuguese-speaking recruits could learn them.

Sao Tome Fly Drive Holiday - plantation

Príncipe is a desperately poor African island with a rural economy – but tourism has the potential to change that. What I saw was the beginning of an experiment in sustainable development, starting with a blank canvas, which should be wholly supported. In that context, does it really matter that a soap dispenser was empty or that the papaya ran out at breakfast? Some people believe it does, and I used to be one of them. Now, I’m inclined to think that allowances should be made for fledgling enterprises in developing countries, and that people in tourism should be judged by their attitude and willingness to help rather than the urbanity of their ways. Our young waiter made mistakes, but when we decided to engage rather than criticise, asking him about his life, his confidence soared and he developed almost a swagger.

That’s what I mean by “kind travel” – attempting to understand a country’s culture and issues, seeing the broader context and suspending judgment on the things that matter less. It makes for a happier, more relaxed holiday, too.’

Visit Sao Tome and Principe with us…

Holidays are very personal to each of us and planning a trip to somewhere less travelled requires good advice and careful planning.  For over 20 years the team at Archipelago Choice has travelled extensively to all the special destinations we offer and have unrivalled knowledge based on our own personal travel experiences.

Sao Tome and Principe are incredibly special islands to visit and if you think these islands are for you, then love to hear from you. For a friendly chat, please call 00 44 (0) 17687 721050 or email:

If you’d like a free brochure then please click on the link –   São Tomé holiday brochure


Emma O’Rouke